Kellogg’s “Perfect back to school”

K1 Publicis

Kellogg's back-to-school spot follows one boy's journey from lockdown to the playground.

The animated ad begins as a young boy talks through his "longest break ever", from indoor football with his dad to discovering the perils of online communication with family members.

The ad shifts from animation to real life as the boy prepares to return to school, reassuring his dad that he’ll be okay as they’ll "still do breakfast".

It premiered on ITV during The Voice Kids on 23rd August and ran for two weeks.

Touchpoints used:

• TV
  

KFC’s “The world's least appropriate slogan”

Mother London

KFC temporarily moves away from its well-known "It's finger lickin' good" slogan in its first-ever global campaign.

The ad shows KFC billboards and products throughout the years with the slogan censored, in a nod to the current Covid-19 period.

The spot declares "That thing we always say? Ignore it, for now" before ending with a censored version of the tagline.

In the UK, KFC had to pause its "Fingerlickin' good” film in mid-March showing people licking their fingers after polishing off a portion of chicken amid growing coronavirus concerns.



Touchpoints used:

• TV
  

Coca-Cola "Make your home the home end”

McCann Bristol

Coca-Cola has launched a campaign featuring an all-star line-up of Premier League footballers ahead of the new season.

Footballers Harry Kane, Marcus Rashford, Alex Oxlade-Chamberlain and Jermaine Jenas front a series of TV spots, encouraging fans to make the most of watching football at home as matches will continue to take place behind closed doors.



Touchpoints used:

• TV
• OOH, Radio
  

Thatcher’s Cider ”Family"

McCann Bristol

Somerset cider brand Thatchers has launched a TV campaign celebrating the enduring role of family in the brand's 116-year existence.

Featuring a voiceover from comedian Bill Bailey, the TV ad shows the highs and lows of family life, both in 1904 and today.

"Whether you share a name or a passion, or one of those big old Friday nights, they’re the people you hold on to," Bailey remarks among clips of loved ones sipping pints and enjoying each other’s company.

Touchpoints used:

• TV
• Social media
  

ASDA “That’s ASDA Price”

Abbott Mead Vickers

Asda has revived its signature pocket-tap motif in the latest iteration of the supermarket's 'Asda price' campaign.

The TV spot features a family attempting to create its own Asda ad. While neighbour Christine is chuffed to make a cameo in their amateur spot, the dad of the family is more concerned with how much he’s saved on the weekly shop, prompting him to execute a near-perfect pocket tap while simultaneously saying "pocket tap", as is custom.

It ends with an updated version of the "Asda price" jingle. The ad made its TV debut on 4 September during Lorraine on ITV.

Touchpoints used:

• TV
  

Mini Cheddars "Luchadores"

TBWA\London

Jacob's is showcasing the Mexican flavours of Mini Cheddars with a trio of luchador wrestlers.

The ads show red, green and yellow lucha libre wrestlers (or rather, "luncha libre wrestlers") as they personify the brand’s Chipotle Chicken Wings, Lime & Chilli, and Nacho Cheese & Jalapeño flavours.

Communication used:

• OOH
• Social Media
  

Maynards Bassetts "Set the juice loose"

VCCP

Maynards Bassetts urges sweet-toothed consumers to give in to temptation with a screensmashing campaign.

The digital work sees Maynards Bassetts sweets as they swell and expand, breaking the screen of whichever device it is being watched on and prompting the tagline "set the juice loose".

The campaign launched on 7th September alongside outdoor activity. They released a series of videos for different devices, each focusing on a different coloured sweet.

Touchpoints used:

• TV
  

Marks & Spencer "Britain's Got Talent idents"

Grey London

Marks & Spencer has released a Britain's Got Talent TV ident as it kicks off a partnership with Ocado.

Instead of only focusing on bigger calendar events throughout the year, this is an example of how we can also focus on popular TV events like Britain’s Got Talent, Dancing on Ice, I’m A Celebrity, etc.

Touchpoints used:

• TV
  

Starbucks "Thank you for wearing a mask”

Iris

Now that masks are mandatory in UK retail spaces, Starbucks wanted to promote mask wearing as an altruistic and community-focused act.

The chain’s employees are well-known for writing customers’ names on cups, so Iris played on this with a self-deprecating tactical ad showing the challenges that baristas may face thanks to people wearing masks.