Retailers

HOW WE HELP

RETAILERS

Helping Retailers become best in class media hosts.

Every retailer has unique capabilities to unlock and evolve a bespoke suite of media channel touchpoints which are highly valued by Brand Owners.  With our support, we'll optimise your future revenues, relevancy, sales & profit.

20 years of learnings coming your way...

RMI is a media sales agency with expertise in selling retail media, on and offline,

on behalf of retailers for over 20 years. 


We work with hundreds of suppliers across multiple retailers, delivering

an end-to-end solution for both suppliers and retailers.


We pride ourselves on having the best proprietary industry technology in the

marketplace, coupled with World class: Data science planning, Creative,

Implementation and Insights capabilities.


We build these capabilities together to deliver campaigns tailored to brand

ambitions around volume, value, marketing or NPD objectives. 


Our light touch 'test and learn' approach uses live data to provide real-time insight and optimisation.

Ensure you're optimised as a Media Host...

We work closely and continuously with all our partners to:


- Benchmark media host touchpoint effectiveness versus the whole market

- Sell your media portfolio appropriately at full value

- Ensure each touchpoint mix drives the required ROI

- Leverage our award-winning Shopper Marketing operating system at no on-cost

- Use your first party data to drive best practice and incremental supplier

investment through World-class insights


We cover all aspects of price/format structuring, campaign planning, selling,

execution and reporting.  Our dedicated digital e-commerce division, iBALLS

can professionally present and incorporate your nominated online inventory within our Unique Grocery Network, utilised by all the leading Agency trading desks.

Follow the money...

Brand Owners know that we construct and manage the largest portfolio of in-store media touchpoints to meet the changing requirements of Shopper Marketers.


They also testify that we provide better insight into campaign performance than anyone else, with standardised metrics linked to first-party EPOS feeds

and benchmark stores.


Brands already trust rmi to plan, deliver and feedback on every crucial detail of campaigns across our existing portfolio.


Each year we generate £millions for our partners, we can show the value and ROI to the people who invest their budgets with us. 


Join us, start your journey, and enjoy the many benefits of choosing rmi. 

You will achieve best in class...

Efficient management of retail media operations across multiple touchpoints.


Access to more data, technology and retail industry expertise.


Lower costs of marketing operations without losing quality or credibility with FMCG Brands.


More media income, with proven results to perpetuate incremental investment.


Sales Culture + Media Expertise + Aligned Retailer Objectives  = Best In Class

Media Selling

Account Management

Marketing

Inventory Management

Media Planning

Intelligent Ad Serving

Creative

Delivery

Data Science

Insight Reports

Award winning operating system

Proven revenue generation

  • How long have you been in business?

    We're proud to have been the first agency to embrace Shopper Marketing, over 20 years ago. This has meant that we’ve always led the way and played our own key role in the evolution of the market.  We have witnessed the pitfalls and learnt how to make a Retailer succeed in this space. Even since other players have entered the market, we remain confident that our unique combination of experience, knowledge, systems, drive and talent makes us the best choice for any Retailer who’s wanting to get the best results for their business.

  • How do you make your money?

    We're a results-driven agency; if we're not selling, we're note earning. We’re firm believers that we need to perform to deserve generating revenue; this keeps us focused on your business, continuously motivated to ensure that the people who are paying the bills, (your advertisers) are receiving the best value and service possible. 

    Our partnership will be sustained by generating trust between all parties and being candid about what is working and what isn't – Learn quick, fail fast, optimise long-term value.  Ultimately, advertisers will not re-invest into your proposition if it’s not right for you, your Brands or your Shoppers.  We constantly strive for best-in-class performance in everything we do, which means that we enjoy long and mutually profitable relationship with all our partners.

  • Are your team based in our Head Office?

    It's entirely your choice.  In our view, a regular presence is key to building relationships and helping to co-ordinate with your existing processes. In today's World, people have been mobilised in a way unlike anything we've experienced before; we've seen huge efficiencies and increases in productivity that mean we can connect either face to face or virtually equally effectively.

    Whatever your preference, rmi are well rehearsed at seamlessly embedding ourselves into your operation to emerge as an integral part of your team, accountable for generating incremental investment through excellence in planning, delivery and insightful reviews.

  • Can you provide a fully out-sourced solution?

    Yes, if desired. The best model is the one that works most effectively for your business. We can TUPE team members either to or from your organisation giving you maximum flexibility. Regardless of whether you're on a journey to in-house or out-source, rmi can offer support throughout your process.

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