A one-stop-shop for campaign media planning, implementation & insights
We offer brand owners a one-stop-shop for media planning, execution and evaluation across a range of in-store, online and proximity touchpoints.
We build opportunities that allow you to connect directly with both customers and Head-office decision makers.
Welcome to the incredible power of crowd-sourced insights
We fully manage the retail media inventory of some of Europe's most prestigious Retailers, spanning multiple sectors (eg: Co-operative, Convenience, eCommerce, Forecourts & Grocery), allowing your Brands a unique opportunity to reach every key shopper demographic via a single company who work with you to understand your key objectives.
Our team of specialists are as passionate about Shopper Marketing as you are, they have unrivalled experience in planning campaigns at scale that deliver against your pre-defined goals and are optimised to generate the best ROI. We've developed award-winning proprietary software and compiled processes that allow us to benchmark the performance of ,000's of campaigns at touchpoint level.
This means that we can leverage 20 years of experience to bring you a media mix that has the desired impact where and when it matters...
Something that puts us at the forefront of Shopper Marketing is our unique and comprehensive access to First-party EPOS data from over 7,000 stores. Because we're the only agency that has access to daily, basket-level transactional sales data, it means we're able to generate the best insights reports in the market. These show the precise impact that your media has achieved on your featured SKUs within each and every campaign*, as well as your whole brand and typically whole category performance.
Our Retail partners understand that by providing access to such powerful information, we all benefit from working in partnership to optimise future campaigns and ensure that the bond is unbreakable between Brands, Retailers and Shoppers.
The more people we continue to work with, the better we all become together - this is the incredible power of crowd-sourced insights...
We're proud that our clients are invested to take their time giving us regular feedback, so that we can learn. In turn, their generous testimonials help us share our expertise credibly with other people, like you.
*Insights fees may apply.
We're proud to regularly work with hundreds of leading Global FMCG manufacturers, representing over 1,000 leading brands:
"The post-campaign reports we receive from RMI provide clear and insightful feedback, which gives us confidence that we are investing in what is right for both shoppers and our business."National Account Manager
"Over the years we’ve worked with RMI, their data driven approach to Campaign Planning coupled with effective in-store execution has enabled us to invest our budgets with confidence."Business Development Manager
"I have commissioned my first branded activity with Iceland/RMI following a strong and insightful pitch from RMI. I am particularly keen to utilise the post campaign detail they can provide to allow me to best understand the role and value that the activation and RMI can bring to my customer brand plans. Furthermore, I like the direct nature of the arrangements being separate to traditional trading discussions / contacts. "Business Account Manager
"Communication with the team @ RMI is what makes them standout from their competitors; Also, the post-campaign reports that we receive from RMI are powerful & insightful, way beyond anything we’d normally be able to obtain directly from the Retailers that we work with."Senior National Account Manager
"RMI’s approach to providing solutions to our objectives is something we value very highly; we love the ability to negotiate separately from our day to day retailer relationships. Their close working relationship with customers provides a valuable insight which allows us to identify opportunities to drive sales effectively. "National Account Manager – Off Trade
"I’ve been working with RMI for years, their forward-thinking, insight led approach to creating shopper focused activation plans is something we value highly. The account team are a pleasure to work alongside and are continually looking to collaborate to drive impactful activations for Co-op societies."Channel Activation & Planning Manager, Shopper Marketing Team
"I worked with the team at RMI to deliver test and learn campaigns for our confectionery brands using both in-store and online media. Having worked with a number of media planning agencies I’ve been consistently impressed with their knowledge of shopper marketing, insight behind their media offerings and delivery of service."Shopper Activation Manager
"I’ve worked with RMI for several years now and I find their approach to campaign planning a real help. Their flexible approach to a pre-determined budget enables us to always support our brands in the most cost-effective way possible and their feedback and analysis of past activations allows us to continually improve. Having a dedicated account manager allows us to invest our budgets with confidence, knowing that what was promised will be delivered."UK Impulse Channel
"It’s been a pleasure to work with RMI over the past year. Throughout this time, RMI have been involved in several projects with CCEP. They’ve always operated at a high level, ensuring a real clarity of approach and RMI has maintained a very positive outlook at all times; even when faced with very challenging timescales, they’ve always ensured a high-performance delivery. A very positive mindset - …and not afraid to challenge the thinking of others."Associate Director – On Premise
"We have always found the team provide just the right balance of professionalism, creativity and customer service to suit our needs. Having undertaken a number of projects with them, they’ve listened carefully every time to the brief and come up with something that hits the spot across a range of activation channels."Customer Marketing Manager – Off Trade
"RMI provide us with branded media solutions that help achieve our shopper objectives of cutting-through the mass of instore messages, with impactful and inspirational creatives that engage our shoppers at the right point in their purchasing journey, with the added benefit of costs being negotiated separately to the standard commercial relationship."Shopper Marketing Manager
"RMI always bring fresh ideas, make the impossible possible, and deliver amazing in-store execution and post analysis evaluation. Her dedication, passion and enthusiasm has meant that we have been able to land high impact activations in-store."Shopper Marketing Manager
"We’ve been collaborating with RMI for over a year on their client, Morrisons.com and found RMI to be both flexible and supportive, providing consistent and accurate data; something which continued throughout the Covid-19 pandemic. RMI offer great support in progressing new initiatives and maximising revenue for all parties, allowing us to continue to invest in new opportunities presented to us as a business."Partnerships Manager
"It was crucial that we partnered with the right specialist agency who truly understood the Independent sector; We’re thrilled that RMI share our vision, bringing the strongest pedigree to our network and leveraging their experience in this marketplace."Managing Director
"We work with RMI because of their ability to deliver the most comprehensive campaign insights via their first-party data relationship with their clients, we receive more intel on the digital journey that helps GroupM justify our clients’ budgetary investment."Head of eCommerce
"This is next level guys – well done."Head of GB Customer Marketing
"The post-campaign reports that we received from RMI were insightful & extremely detailed. The investment provided us with tangible evidence of sales uplifts, to support the ongoing dialogue with the Retailers that we work with."Sales Manager
"RMI’s approach to providing us with solutions is really useful; the variety of options available helps us meet our own core objectives whilst demonstrating wider support for the channel."Account Director
"RMI have offered us an ‘above and beyond’ service of campaign management and provided us with detailed post-campaign evaluations. The ground-breaking results have aided us in confidently booking future media, as we’ve gained great insight as to what works best for us as a brand …and what’s best for our shoppers."Shopper Marketing
"RMI’s approach to our most recent activation was second to none. Communication throughout the process was outstanding and the report we received following the activity was excellent. It was great to have this reporting to share with the supplier."Discount National Account Manager
"Our campaigns have shown high levels of success, that have proved effective case studies for furthering investment into our brands through our customer. It’s also great to see the media portfolio widening and increased opportunities for us to target shoppers at the most crucial time of their purchasing journey."Shopper Activation Manager
"We enjoy a close working relationship with the team at RMI who give us confidence via their recommendations on what the most impactful marketing opportunities are for our brand. We’ve jointly executed a number of promotions over the past year, all of which have performed successfully."Retail Account Manager
