Heineken “Back to Bars”

Publicis

The bars are finally open again and Heineken are pretty excited about it.

Set to Sinatra’s That’s Life, the TV spot shows people as they navigate through the new normal of night life.

From wearing masks to practicing social distancing in bars, it ends with a message encouraging people to socialize responsibly in order to keep bars open - as measures continue to ease.

This ad saw a shift from Heineken’s previous “Better together” campaign to be more in line with current distancing measures.

Touchpoints used:

• TV
  

Co-op “What’s For Tea”

Lucky Generals

Co-op have launched a campaign to highlight the issue of food insecurity in the UK during the coronavirus pandemic.

The "What’s for tea" ad shows children as they annoy their parents by constantly asking what they’ll be having for tea, before bringing to light that Co-op has donated five million meals to families in need.

The campaign was launched alongside print, digital and in-store activity – as well as a 20p donation to charity every time a customer buys a picnic product from the brand.

Touchpoints used:

• TV
• Print
• Digital
  

Argos “Are you good to go?”

The & Partnership

Argos promotes its home delivery service in a bid to brighten up the British summer.

Set in a boring garden, the TV spot shows one family’s drastic shift from merely "good" to "good to go" during this year’s strange and surreal summer season.

The “good to go” depicts a family ready to grab lockdown life by the horns, with a relaxed mum soaking up the sunshine, and kids dancing in the garden along to their dad’s DJ set.

With the garden being littered with Argos products, and the same day deliveries 7 days per week, you’re good to go.

Touchpoints used:

• TV
  

Domino’s “Staycation Domination”

VCCP

Domino's celebrates the rise of the staycation in the UK amid the coronavirus pandemic.

Set to heavy metal music, the ad prepares the public for a season of lounging in gardens, proposing in parks and enjoying the sunshine at the beach.

The spot ends as socially-distanced groups tuck into pizzas in the park, atop Domino’s branded picnic blankets.

Touchpoints used:

• TV
  

McDonald’s “Welcome back”

Leo Burnett London

McDonald's have launched a campaign celebrating the fast-food chain's return to the high street, following mass store closures during the pandemic.

Set to Return of the Mack by Mark Morrison, "Welcome back" shows the public as they anxiously await the arrival of their order.

A child peers through curtains and a man is unable to sit still, before an onslaught of celebrations kick off among fans.

Touchpoints used:

• TV
• OOH
• Social Media
• Radio

McDonald’s “Scan the Smile”

R/GA London

It’s now been a decade of Minions with McDonald’s, and they celebrate the occasion with a Happy Meal AR experience.

Available via their Happy Meal app, the campaign encourages families to scan the smile on their packaging to initiate a digital experience with Felonius Gru’s creations.

The campaign launches across the UK in September.

App links:

• Android
• iOS

Well & Truly “Naughty-ish”

Creature

Crisp brand Well & Truly has launched its first TV ad encouraging the public to treat themselves with some baked corn snacks.

What at first appears to be an ad for corn is quickly interrupted by an announcement which reads, "We’re having some trouble loading your service. Please try again after you’ve grabbed yourself a snack."

As if in the style of a public service announcement, taste buds are told to "stand by" as the ad is taken over by a Well & Truly "naughty-ish" snack, with the backing sound effects of rustling crisp packets and biting noises.

Touchpoints used:

• TV
  

Lynx “Smell Ready”

MullenLowe

Lynx looks forward to some semblance of normality as lockdown measures continue to be relaxed.

As the quarantine continues in the future, the ad shows the British public sinking into their sofas, phone usage being through the roof, and the longing for physical human interaction.

When men across the globe finally use some deodorant and step out into the world, they’ll be ready to enjoy some socially-distanced dating.

Communication used:

• TV
  

Burger King “Whoppa on a Whopper”

BBH

Breaking away from the trend, Burger King have enlisted Tinie (formerly known as Tinie Tempah) for a virtual performance taking place atop the brand’s signature Whopper burger.

The campaign sees a miniature version of the singer performing his latest single Whoppa on top of the burger. The performance is accessible by scanning a QR code on the packaging of their Whopper burger.

This was launched alongside some out of home activity running through August.

Touchpoints used:

• OOH
• Social Media