Deliveroo “England Til We Dine"

Pablo London

Deliveroo has launched a new football and food campaign celebrating the delivery brand's official sponsorship of the England teams.

Voiced by Karl Pilkington to the beat of a football chant, the ad builds off the fact that while the English may rally around the national side when it comes to football, our minds will be on takeaways and food from the rest of the world.

The campaign sees the likes of Harry Maguire, Jack Grealish, Dominic Calvert-Lewin and Tyrone Mings declaring we’re English until we order a takeaway.

Watch the ad here.

Snickers “Bothlands”

Octagon

Snickers are representing England and Scotland ahead of the Euro 2020 tournament with a tongue-in-cheek “Bothlands” campaign.

The ad shows players from the two rival teams as they uncomfortably stand side by side before a match. A Scottish voice asks “Whose idea was this?” as Snickers declares itself the "official awkward sponsors" of both sides. 

Watch the ad here.

Heineken “Home Gatherings”

Publicis Italy

Heineken's latest TV spot navigates the uncharted territory of post-pandemic house parties.

The ad follows party-goers as they address everyday issues surrounding the "new normal" of socialising – such as how best to press a doorbell and how to distinguish one open beer from another. The drinkers have to get creative to ensure the safety of their party.

"If you have drinks together, keep them apart," the ad declares, prompting the tagline #SocialiseResponsibly.


Watch the ad here.

Domino’s “Domin-oh-hoo-hoo…”

VCCP

Domino’s has launched a group-ordering feature in their app with a new multimillion-pound campaign, including a TV ad that sees a group of friends yodelling pizza orders across the city.

As they communicate across the cityscape in falsetto, subtitles reveal the yodel as friends discussing their group order before they meet. The ad ends with the friends all together, enjoying their pizza.

The campaign will run for six months across TV, social, out-of-home and radio (with yodelling lessons). OOH work includes a 48-sheet poster in London, featuring a yodel coming out of a window. Social activity will use a hashtag to encourage people to take part online by joining a community of yodellers, while a new Snapchat lens will similarly enable consumers to participate.

Watch the ad here.

Alpen “Up and Alpen”

BBH London

Alpen celebrates half a century of its muesli with a £2m brand relaunch, which sees them appear on a TV ad for the first time in more than 4 years.

The ad begins as a man tucks into a bowl of Alpen, all the while staring at his new sofa which is stuck in the doorframe. Suddenly, an alpine ram appears before ramming the sofa into the living room, outlining how Alpen can give everyone the endurance to climb their own personal mountains.

The £2million investment includes a new TV creative, a website, and a refreshed pack design celebrating its rich heritage. A social media campaign will also run across the brand’s Instagram and Facebook pages, encouraging the UK public to ‘get up, get out there and get to it’ with Alpen.

Watch the ad here.