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Brand trends: Sponsorships & Pride

Arri Kafoor • July 5, 2021

After a year of trends surrounding lockdown and the pandemic, suppliers are finally finding their feet again and branching out to enhance their own brand. Some have taken the opportunity to advertise their sponsorship for sporting events and others have displayed their support during Pride month...

Just Eat advertisement - We Got It

Sipsmith Gin “The official Tennis of Sipsmith Gin”

Ogilvy


Sipsmith is showcasing its sponsorship of this year’s Wimbledon tournament with a charming new TV ad.


The spot is inspired by the craftmanship found around every corner of the Wimbledon grounds, from the exact 8mm cut of the Centre Court lawn, to the iconic umpire chair reserved only for umpires (and swans).


The ad will run on TV and VOD, and is supported by social-media activity.


Watch the ad here.

Quorn advertisement - helping the planet one bite at a time

Morrisons “Make good things happen”

Publicis.Poke


Morrisons is launching the first TV ad for its new Make Good Things Happen brand platform.


The spot debuted just before the England v Scotland match at Euro 2020, and it aims to inspire the public to imagine a better way of making, eating and cooking food by seeing the world through the eyes of children, and follows research showing that people have gotten through recent tough times by reconnecting with food.


It will run until the end of July, with social media, press, radio and in-store work also promoting the brand platform.


Watch the ad here.

Galaxy chocolate rebrand advertisement - Galaxy Silk

Lidl “Big on 2.0”

Karmarama


Discount supermarket chain Lidl has launched a TV ad that puts a fresh spin on its "Big on" activity.


The campaign begins with a TV ad, and will be followed later in the year by print, digital, outdoor, social and point-of-sale activity.


The TV spot emphasises the affordability and quality of Lidl's range, as they mirror Aldi’s new approach of not just offering discounted prices but quality products to rival other retailers.


Watch the ad
here.

Doritos “Make your play

Mother


Snack brand Doritos has installed interactive posters in various cities across the UK to promote its partnership with DICE, a music discovery and ticketing service.


The campaign enables passers-by to scan a QR code on the posters for a chance to win tickets to upcoming music events. They’re supported by ads on social media throughout the summer, as well as a TV spot that introduces the "Make your play" brand platform.


'Make your play’ centres on a reimagined perspective of the brand’s triangle Doritos chip, turning it into a play symbol that can inspire people to approach life in a more self-expressive way to become who they want to be rather than who they should be.

Watch the ad here.

Pringles gaming advertisement - meet zombie Frank

Skittles “Recolour the rainbow"

Adam & Eve/DDB

Skittles has announced its ‘Recolour The Rainbow’ campaign for Pride month, as the brand joins forces with leading players in the space to recolour a selection of historic LGBTQ+ archive images to bring them back to life.


The rainbow is a recognisable symbol of pride and is also linked to the colourful Skittles brand. As such, every year since 2016 Skittles has given up its rainbow colours in order for Pride’s rainbow to take centre stage.


They’re available online across social and digital channels. Video formats are also released on Facebook, Instagram and Pinterest.


Watch the ad here.

Yorkshire Tea “My brew"

Lucky Generals

Yorkshire Tea has "graffitied" billboards for Alpro in an OOH campaign that declares war over the product’s name.


The My Cuppa billboards in Sheffield have been reworded to read "My Brew". Yorkshire Tea's logo has also been added to a corner of the poster, with a line that says: "We love everything about it, apart from the name."


The stunt follows a recently launched social media campaign to promote Yorkshire Tea's collaboration with Alpro.

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