I’m all about the data and ensuring the system does what we promised to deliver.

Our recent Red Bull campaign for BP Poland. It was the first campaign of a size in a foreign market and it really showed just how far we’d come as a company.

Busy. Busy, busy, busy. The world of fast moving consumer goods also means a world of fast moving sales data so you have to do a lot to keep up and stay on top of it all.

Finding the joy in the challenge of gleaming truth from a number (or several thousand!) and having the great fortune of meeting a great group of interesting and talented people over the years.

It's home brewing!

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