Reckitt “Vanishing Point”
Havas London

Reckitt is promoting its Vanish brand with a new "Clothes live longer with Vanish” campaign.

The TV ad pushes the household cleaning product's sustainability credentials, and highlights that many people wear their clothes as few as 10 times before throwing them away – which could be prevented if they used Vanish.

It follows a surge in eco friendly adverts as Reckitt aim to move on from solving our smaller problems such a laundry, to bigger environmental issues.

Watch the ad here.

Brewdog “The planet’s favourite beer”
Droga5

Brewdog has launched a campaign promoting its sustainability credentials.

The work centres on a 90-second film showing an endless cast of characters for whom Brewdog is suitable, with the conclusion that Brewdog is in fact for everyone.

The ad highlights its world-first carbon negative brewery, as well as its tree-planting incentives.

The TV ad debuted in August and is supported by out of home and print executions.

Watch the ad here.

Deliveroo “A new world”
Pablo

Deliveroo is promoting its on-demand grocery service with a campaign about “a new world.”

Launching across TV, social media and radio, the work takes viewers on a journey through a wonderful world of groceries - a world where fresh vegetables can arrive at your door in 20 minutes, and forgetting to buy milk no longer being a problem.

Could be seen as a nod to a post-pandemic world and how grocery shopping as evolved for the better throughout pre and post-Covid.

Watch the ad here.

Deliveroo “Garlic vs Lemon”
Pablo

Deliveroo has released the finale to its content series launched at the beginning of the year.

"Garlic vs lemon" is a 60-second film that pits Garlic fanatics against Lemon lovers. It touches on the qualities of the two ingredients and how juxtaposed they are.

The ad challenges the viewer to decide for themselves, which encourages inclusion and the desire to get involved.

Watch the ad here.