Lucozade Energy “It’s on”

Adam & Eve/DDB

Lucozade Energy has launched a £10m marketing campaign that will promote the full Lucozade Energy range.

The ad starts with a man throwing his empty Lucozade Energy bottle into the recycling bin before making his way home while hula-hooping to Ini Kamoze's "Here Comes The Hotstepper."

Communication used:

• TV
• Video on-demand
• Social Media
• OOH
• E-commerce

McDonald’s “Own Little World”

Leo Burnett

McDonald's has launched a campaign hailing the most important meal of the day - breakfast.

The ad begins as a housebound foodie picks up a freshly delivered Sausage and Egg McMuffin from her front door. Tired parents, office staff and frontline workers tuck into their McDonald’s breakfasts. It ends with the tagline: "Breakfast, done properly".

Communication used:

• YouTube
• Digital
• Radio
• Outdoor

Stella Artois “Stella tips"

Draftline

Stella Artois is celebrating the hospitality sector's grand return with a campaign providing an extra £500,000 for bar staff.

The TV ad shows a thirsty local patron as he celebrates the pub’s return with a nice cold pint, while a narrator explains that "for every pint served, Stella Artois will give one pound to bar staff tips so everyone feels welcome to be back".

It launched on 6th April and is backed by celebrities including James Blunt who owns The Fox & Pheasant pub. The initiative is available for Stella Artois drinkers in participating pubs until 9th May, and expects to give an extra £42 to more than 12,000 hospitality staff across the UK.

Communication used:

• YouTube
• Digital

McCoy’s “The Beast"

Engine Creative

KFC has engaged in a light-hearted Twitter burst, borrowing other brands' taglines to highlight the fact its slogan is still "suspended" while the pandemic continues.

The brand's Twitter account invited people to suggest slogans from other brands that KFC could use #UntilWeCanFingerLickAgain.

As well as posting mock ads on Twitter, KFC booked a London ad-van and some digital screens to show its famous chicken bucket sitting on top of borrowed taglines such as "I’m lovin’ it", "Just do it" and "Gives you wings".

Communication used:

• Outdoor
• Social Media

Heineken “Perfect match”

Publicis

Heineken highlights the rivalries of the Six Nations tournament through the trials and tribulations of three couples.

Set to Tainted Love by Soft Cell, the ad shows three pairs from different countries as they put their relationships to the test by showing support for their home nations. An England supporter goes red at his partner’s support for Ireland, for example, but rivalries dwindle as each pair enjoys a pint of Heineken, prompting the tagline: "They’re you’re perfect match until the match.”

Communication used:

• YouTube
• Digital