Heineken "Finally together"

Le Pub

Heineken’s new campaign celebrates the return 
of football rivalries ahead of this year's postponed Euro 2020 tournament.

The ad begins with a wholesome message of ”Finally together”, where Portugal fans head to a Spanish pub to watch the footie, a Russian shop assistant offers Belgian customers an umbrella for the rain, and an England fan enjoys a free beer from his Scottish housemate.

However, it becomes evident that each interaction isn’t as good-natured as it seems, with France fans eating a pizza which reads "forza Italia" and a German fan taking a selfie instead of the group photo of Poland fans. It ends with the tagline  "Finally together, to be rivals again".

Watch the ad here.

Bud Light “Boxheads”

Wieden & Kennedy

Bud Light celebrates its role as the official beer of the England men's football team with some fresh-faced packaging.

Football stars Jordan Pickford, Kieran Trippier and Kyle Walker stand together near a box of Bud Light, before it magically shifts to create cube versions of their faces, to suggest a bit of selfie opportunity by the consumers.

Budweiser donated all of its advertising and sponsorship space to pubs in West London and Leicester for the FA Cup final between Chelsea and Leicester City.

Watch the ad here.

Ocado “Just for you”

St Luke’s

Online supermarket Ocado has revealed a fresh new strategy and rebrand, with its biggest national advertising campaign to date.

The TV spot shows an Ocado driver on route, with his van morphing into different vehicles to reflect his deliveries, including a Morris Minor bread van, a boat full of fresh fish, and an Italian deli three-wheeler. It also runs across social media, digital, radio and out of home, including London bus wraps.

Ocado evolved their brand ”from green to grape” to further support the growth of the business, giving more visibility in a market crowded with greens.

Watch the ad here.

Warburtons “It Can Wait”

Engine & Freuds

Warburtons has enlisted actor George Clooney for a campaign show-casing the incomparable pleasure of a simple slice of toast.

The ad begins as the chairman of Warburtons eagerly awaits the moment when he can make himself some toast. When his assistant enters the office to announce that Clooney is on the line, Warburton hangs up on Clooney in favour of his beloved bread.

Clooney is the latest in a series of Hollywood A-listers to star in a Warburtons ad, with previous spots featuring Sylvester Stallone, The Muppets, Peter Kay and Robert De Niro.

Watch the ad here.

Guinness “Looks like Guinness”

AMV BBDO

The new campaign from Diageo offers a dose 
of nostalgia to mark the reopening of pubs.

Set to the classic song “Always on My Mind”, 
it features a series of clever visual combinations that represent the visual motif of a pint of Guinness. This includes a fluffy white cat perched atop a black barrel, an indoor light switched on against a black door, and seagulls standing on a black chimney.

This campaign follows a £30m support pledge from Guinness to UK pubs during the past year through
its Raising the Bar programme, which provides free training, hand sanitisers and takeaway kits for recovering pubs.

Watch the ad here.