Clipper’s “Generation Tea” 

Pablo

Clipper Teas are an ethically sourced Fairtrade company who have catered to eco-friendly tea drinkers with a new animated TV spot.

The ad encourages green-fingered tea fans to buy non-bleached tea bags from Clipper, deeming anyone who drinks tea and cares about the environment as part of "Generation tea”.

The campaign is set to run until mid-November.

Touchpoints used:

• TV

Kit Kat “Have a break, have a Kitkat”

Wunderman Thompson

To celebrate its 85th birthday, Kitkat have kicked off with a campaign encouraging the public to amend its long-running slogan.

The campaign invites chocolate fans to create their own taglines, with suggested slogans including "have a pause, have a chit chat" and "have a rest, have a finger snap".

The winner is picked by WPP’s Jeremy Bullmore, who created the brand’s original slogan.

Touchpoints used:

• TV

Heineken’s “Never alone” 

Publicis

Heineken brings football fans together in spirit during the Uefa Champions League.

The ad shows people as they watch a game from the comfort of their homes. The "new normal" of football might make us feel lonely, however their joined love for Heineken brings them together again through rapturous celebration

Whether you’re a famous footballer confined to your four walls, or an astronaut alone in space, you’re never watching alone with Heineken.Heineken brings football fans together in spirit during the Uefa Champions League.

The ad shows people as they watch a game from the comfort of their homes. The "new normal" of football might make us feel lonely, however their joined love for Heineken brings them together again through rapturous celebration

Whether you’re a famous footballer confined to your four walls, or an astronaut alone in space, you’re never watching alone with Heineken.

Touchpoints used:

• TV

McDonald’s “The gift” 

Leo Burnett

The ad follows a teenager who receives a second-hand car from his mum for his birthday, prompting him to drive to a nearby McDonald’s.

McDonald's recreates that first car feeling, to the tune of Westlife. Growing increasingly chuffed with his old banger, he drives past his friends, music blaring, as he proudly makes his way back home with some McNuggets for his mum.

"Sometimes, a little means a lot."

Touchpoints used:

• TV

Aunt Bessie’s “Caring is the hardest thing to do” 

Grey London

Grey London’s creative director Chris Clarke reached into his own family history for inspiration in Aunt Bessie’s latest campaign.

The campaign is inspired by Clarke's "Nanna June", who was certified blind at 16. June was also renowned by the family for her standout Sunday roasts, and the ad focuses on the feeling of family spirit and the importance of caring for one another.

Touchpoints used:

• TV

Glendiffich “Where next?” 

Space

Glenfiddich brings its mountain-dwelling mascot to the big city.

The ad follows a stag as it loses its antlers before stepping away from the countryside and into a desolate cityscape.

"Only by embracing the unknown can it grow stronger," a voiceover declares as the stag runs back into the mountain, growing back its antlers along the way.

Touchpoints used:

• TV
• Out of Home

Green & Black “Wildly. Deliciously. Organic”

VCCP

Green & Black have launched a campaign taking inspiration from their organic and sustainable ingredients. Madagascan vanilla, almonds and cacao crash together in a visceral way to create 
an eye-catching, visual feast.

The campaign can be seen across various OOH, digital, and social media touchpoints.

Touchpoints used:

• OOH
• Digital
• Social media

Rustlers “Better than you think” 

Droga5

Rustlers promises to be "better than you think" in two comic ads with a theme of subverting expectations.

The first film retells the Little Red Riding Hood fairy tale, as Red arrives home to find her grandmother gone and in her place, a wolf in women’s clothing. With the assumption that the situation ends badly, Red and the wolf end up forming a close bond while having fun together.

The second spot, called "Fight", sets up what appears to be a violent high-school brawl. Instead, the two students end up fighting it out in a much more favourable manner through dance.

Touchpoints used:

• TV
• TV

Naked “Slurp loud and proud” 

Creature

Naked brings instant noodles into the limelight with a campaign urging people to "slurp loud 
and proud”.

Each creative on the campaign features a different illustration that highlight’s Naked’s challenger-brand mentality, positioning themselves as instant noodles without the instant regret.

It’s a campaign that would be recognisable by us at RMI, after our work on Iceland Media’s C5P3 digital screen.

Touchpoints used:

• OOH
• Digital
• Social Media

Oreo “The Playful Network”

Digitas UK

Oreo celebrates collective playfulness during lockdown with a parody of telco advertising.

The cookie brand’s tongue-in-cheek network promises to "supercharge your connectivity" thanks to a "cutting-edge connection device" – otherwise known as an Oreo.

Ads will run across video-on-demand, social media and digital.

Touchpoints used:

• TV
• Social media
• Digital
  

Tiger Beer “Virtual Festival”

Tiger Beer

In the absence of live events due, Tiger Beer is introducing The Tiger Street Food Virtual Festival in Malaysia.

Users will be able to walk the streets as their own customized avatar, choosing from various hairstyles and items of clothing to perfect their look – while ordering real food and drink from the festivals’ concession stands and winning discounts in games created specially for the activation.

Touchpoints used:

• Digital