Just Eat “We Got It”

McCann

Just Eat’s latest campaign highlights the expansion of service from major brands like McDonald’s, Greggs and KFC.

The TV spot plays on targeted advertising as a spoof message to show that consumers can order all of their favourite meals on delivery.

It features somebody being confronted by an AI voice offering an array of options from available retailers to the location she could enjoy her meals, as if it knows a little too much about her.

Communication used:

• YouTube
• TV

Quorn “Helping the Planet One Bite at a Time”

Adam&Eve/DDB

Quorn have released a campaign that encourages dedicated meat eaters to adopt 
a more flexitarian diet.

The ad takes historic scenarios and beliefs involving meat consumption, to eventually flip the script and involve a Quorn alternative.

The messaging transitions from a hungry cavewoman enjoying ”a bit of mammoth” to a bodybuilder claiming “beefcakes don’t eat beef”, in a plea to help the planet one bite at a time.

Communication used:

• YouTube
• TV

Galaxy “Galaxy Silk”

Abbott Mead Vickers BBDO

Galaxy introduce a new packaging refresh with a fashion-focused campaign, featuring a collection of free-flowing fabrics.

The animated spot expresses it’s bold new look with fabrics weaving around the screen in a way that is reminiscent of dancers.

It ends with an unveiling of Galaxy’s new packaging across a range of flavours.

Communication used:

• YouTube
• TV

Union Coffee “Create your perfect union”

Atomic London

Union Coffee showcases the joy of drinking coffee at home with a series of domestic spots.

The illustrated ads show people as they read a book, listen to music or ride a bike, with a hot cup of Union Coffee incorporated into the image to hammer home the enduring role of coffee in our everyday routines.

Communication used:

• YouTube
• TV

Pringles “Meet Zombie Frank”

Grey

Following on from their “Pringles has entered the game” campaign last year, Pringles teams up with Xbox to bring a digital zombie to life.

The series of TV spots sees zombie Frank bursting out of a video game to enter the real world, where he will be interacting with gamers over the Pringles UK twitter account.

The zombie will learn how to be more socially savvy, before returning to the game with 
Pringles in hand.

Communication used:

• Youtube
• TV

Aldi “Good swap bad swap”

McCann

Aldi’s new TV spot focuses on the perils of homemade alternatives, borrowing the classic Animaniac’s “Good Idea, Bad Idea” sketch.

This is adapted to “good swap, bad swap” in an attempt to encourage the masses to save money on their weekly shop, by swapping to Aldi.

Here, a housebound mum attempts to kill two birds with one stone by getting her children to create a DIY waxing kit using paper and glue.

Communication used:

• YouTube
• TV

Old Spice "Captain"

Isobel

Old Spice releases a surreal TV spot that targets the UK's illustrious gaming scene.

The work follows brand spokesman Isaiah as he ventures between gaming worlds, from flossing with sea creatures to winning a penalty shootout while facing away from goal.

It declares being a real man ” doesn’t need cheat codes” and “never smashes his controller, even when he loses”.

Communication used:

• YouTube
• TV

Oatly "Help-dad"

Oatly In-house

Oat milk brand Oatly encourages middle-aged men to give up dairy milk in its first TV ad campaign.

In a series of TV spots, it shows teenage children attempting to coax their fathers out of drinking cow’s milk.

As part of the campaign, Oatly has created a website that houses insights and tips, which children can use to chat with older generations about the impact of animal based products on the environment.

Communication used:

• YouTube
• TV

Tilda “Elevate your plate”

Havas London

Rice brand Tilda has launched its biggest investment in advertising to date with a campaign celebrating steamed rice in all its fluffy goodness.

An amateur chef declares "I can make everything nice, with Tilda steamed rice” as freshly-microwaved rice steams up his glasses.

The rookie cook goes on to create stir fries, burritos and fish dishes, prompting the tagline: "Elevate your plate." 

Communication used:

• YouTube
• TV