Fosters “Working from Home”

Adam&Eve/DDB

Brands adjusted to the home working culture caused by Covid-19.

Fosters celebrates the idea that while on a

video call we only see half of anything in other people’s homes.

Similar to Jon’s wall watch idea. Features half of a speaker, guitar, lamp and clock – because why have a whole of something when you can only see half of it?

Communication used:

• YouTube
• Window Posters
• Social Media

Dove “Courage Is Beautiful”

Ogilvy

The idea of celebration and recognition during the pandemic, and awareness of hard truths.

Dove brings awareness to the strength and determination of all frontline workers.

Strong use of juxtaposition – how something can be beautiful in the face of struggle (in this case courage and marks from PPE equipment respectively).

Communication used:

• YouTube
• Posters
• Social Media

Nike "Living Room Cup"

AKQA

Activity piece for housebound people to partake in training competitions with celebrities.

Uploading personal videos to social media with the appropriate hashtags, the public would challenge famous sports personalities in a series of time-sensitive exercises.

Another idea we came up with at the beginning of lockdown. Shows that we have great ideas that can come to fruition.

Communication used:

• YouTube
• Social Media

Cadbury “This doesn’t need to end”

VCCP

A celebration of the myriad acts of kindness, big and small, happening during the pandemic.

The ad showcases the many ways in which we’ve shown generosity and connected with each other – during a period of isolation - and begs the question that when lockdown is over, the kindness and togetherness doesn’t need to stop.

An overall positive message, utilising their own slogan that ”there’s a glass and a half in everyone”.

Communication used:

• TV
• Social Media
  

Carlsberg “Adopt A Keg” Campaign

Grey

Support piece from Carlsberg in it’s native Denmark that allows locals to buy a keg.

They adopted the idea of “Can we drink today, like there is a tomorrow?”

Carlsberg offered consumers a keg purchase from the comfort of their home, and via a coupon system, people can win 2 post-lockdown pints along the way.

In response to this, Budweiser launched a campaign that allows the pre-purchasing of post-lockdown drinks in support of local bars.

Plays on the idea of the resumption, talk of “after the lockdown”, and coming back even stronger than before.

Communication used:

• TV
• Social Media

Sainsbury’s Says “Thank You”

Wieden + Kennedy

As restrictions are being lifted, we should be thankful for those who stepped up for us.

Showing appreciation for those who kept us safe, and making sure we don’t take their importance for granted.

Key touchpoints:

• TV
• Window Posters
• Social Media

Vespa “Vespizzatevi”

BBH

A revival of its 1950’s slogan. Celebrates the idea of returning to a normal life and enjoying the small things we missed during lockdown.

Being together again in the sunshine, taking a night drive across the city, and enjoying being outside in general.

Communication used:

• Print
• OOH
• Social Media

“You, Me, Us, We” campaign

Anomaly

A campaign surrounding the current support of the Black Lives Matter protests.

Although Pride London has been cancelled, Anomaly have created a campaign that leans on the current BLM message in calling out the spirit of activism and the idea of we, us, and sticking together.

The key message here is bringing the community together in times of need, and that we’re still united.

Communication used:

• TV
• Billboards
• Digital 6-Sheets
• Poster

Noom “Brain world, Kate” campaign

We Are Social

Seeing a move back into health, weight loss and getting that summer bod.

Noom promotes it’s weight loss app by following one user’s weight loss journey, showing how we can adopt healthy habits without cutting out our favourite foods.

Communication used:

• TV
• Social Media

Yorkshire Tea “Carbon Neutral”

Lucky Generals

We’re also seeing some ideas resume about carbon neutrality and being eco friendly.

They show they can adapt to carbon neutrality by literally adapting their famous brand illustration of “somewhere in Yorkshire” - by turning cricket players into beekeepers and adding solar panels to the roof of a house.

They have incorporated the Carbon Neutral stamp, which is also reminiscent of our work on the ThatApp concept.

Communication used:

• TV
• Social Media