We help Retailers manage & measure all CPG activations to optimise Retail Media income.
Meet our partners
Find out more by clicking on each logo below and exploring our dedicated Customer micro-sites.
The WHSmith Supplier Optimisation Team, provided by RMI, provides access to a range of best-in-class media touchpoints for the connected traveller which influence customers throughout their journeys.
The Iceland Supplier Optimisation Team, provided by RMI, gives suppliers exclusive access to an entire portfolio of Grocery touchpoints across their Online, Offline and National in-store media network.
RMI provides Morrisons suppliers with access to a unique portfolio of online e-commerce media inventory, underpinned by industry-leading digital insights and A.I. powered ad-serving.
RMI represents a network of over 5,000 independent convenience stores, offering clients a range of opportunities to drive distribution, raise awareness and drive incremental sales.
"The online campaigns have allowed Red Bull to continue to accelerate online share. Ben at RMI has been instrumental to this success. Thank you for supporting with an always on approach and bringing to life best-in-class F1 activation online." Octavia P.
E-Commerce Lead
E-Commerce Lead
"The post-campaign reports we receive from RMI provide clear and insightful feedback, which gives us confidence that we are investing in what is right for both shoppers and our business." Laura G.
National Account Manager
National Account Manager
"Over the years we’ve worked with RMI, their data driven approach to Campaign Planning coupled with effective in-store execution has enabled us to invest our budgets with confidence." John M.
Business Development Manager
Business Development Manager
"The Online Campaigns that we have executed through RMI have allowed us to have flexibility with our different brand strategies. The turnaround time to have activations updated or paused is fantastic which allows us to keep our promotions accurate on a real-time basis." Tim B.
Business Development Manager
Business Development Manager
"Communication with the team @ RMI is what makes them standout from their competitors; Also, the post-campaign reports that we receive from RMI are powerful & insightful, way beyond anything we’d normally be able to obtain directly from the Retailers that we work with." Michael I.
Senior National Account Manager
Senior National Account Manager
"RMI’s approach to providing solutions to our objectives is something we value very highly; we love the ability to negotiate separately from our day to day retailer relationships. Their close working relationship with customers provides a valuable insight which allows us to identify opportunities to drive sales effectively. " Callum S.
National Account Manager – Off Trade
National Account Manager – Off Trade
"I’ve been working with RMI for years, their forward-thinking, insight led approach to creating shopper focused activation plans is something we value highly. The account team are a pleasure to work alongside and are continually looking to collaborate to drive impactful activations for their clients." Declin D.
Channel Activation & Planning Manager, Shopper Marketing Team
Channel Activation & Planning Manager, Shopper Marketing Team
"Our campaigns have shown high levels of success, that have proved effective case studies for furthering investment into our brands through our customer. It’s also great to see the media portfolio widening and increased opportunities for us to target shoppers at the most crucial time of their purchasing journey." Kenya P.
Shopper Activation Manager
Shopper Activation Manager
"I’ve worked with RMI for several years now on and I find their approach to campaign planning a real help. Their flexible approach to a pre-determined budget enables us to always support our brands in the most cost-effective way possible and their feedback and analysis of past activations allows us to continually improve. Having a dedicated account manager allows us to invest our budgets with confidence, knowing that what was promised will be delivered." Paul C.
UK Impulse Channel
UK Impulse Channel
"It’s been a pleasure to work with RMI. They’ve always operated at a high level, ensuring a real clarity of approach and RMI has maintained a very positive outlook at all times; even when faced with very challenging timescales, they’ve always ensured a high-performance delivery. A very positive mindset - …and not afraid to challenge the thinking of others." Paul R.
Associate Director – On Premise
Associate Director – On Premise
"We have always found the team to provide just the right balance of professionalism, creativity and customer service to suit our needs. Having undertaken a number of projects with them, they’ve listened carefully every time to the brief and come up with something that hits the spot across a range of activation channels." Chloe A.
Customer Marketing Manager – Off Trade
Customer Marketing Manager – Off Trade
"RMI provide us with branded media solutions that help achieve our shopper objectives of cutting-through the mass of instore messages, with impactful and inspirational creatives that engage our shoppers at the right point in their purchasing journey, with the added benefit of costs being negotiated separately to the standard commercial relationship." Philip C.
Shopper Marketing Manager
Shopper Marketing Manager
"RMI always bring fresh ideas, make the impossible possible, and deliver amazing in-store execution and post analysis evaluation. Theirdedication, passion and enthusiasm has meant that we have been able to land high impact activations in-store." Taran B.
Shopper Marketing Manager
Shopper Marketing Manager
"We’ve been collaborating with RMI for over a year on their client, Morrisons.com and found RMI to be both flexible and supportive, providing consistent and accurate data; something which continued throughout the Covid-19 pandemic. RMI offer great support in progressing new initiatives and maximising revenue for all parties, allowing us to continue to invest in new opportunities presented to us as a business." Imogen G.
Partnerships Manager
Partnerships Manager
"It was crucial that we partnered with the right specialist agency who truly understood the Independent sector; We’re thrilled that RMI share our vision, bringing the strongest pedigree to our network and leveraging their experience in this marketplace." Gerry H.
Managing Director
Managing Director
"We work with RMI because of their ability to deliver the most comprehensive campaign insights via their first-party data relationship with their clients, we receive more intel on the digital journey that helps GroupM justify our clients’ budgetary investment." James H.
Head of eCommerce
Head of eCommerce
"This is next level guys – well done." Sophie C.
Head of GB Customer Marketing
Head of GB Customer Marketing
"I have commissioned my first branded activity with Iceland/RMI following a strong and insightful pitch from RMI. I am particularly keen to utilise the post campaign detail they can provide to allow me to best understand the role and value that the activation and RMI can bring to my customer brand plans. Furthermore, I like the direct nature of the arrangements being separate to traditional trading discussions / contacts. " Stefan S.
Business Account Manager
Business Account Manager
"The post-campaign reports that we received from RMI were insightful & extremely detailed. The investment provided us with tangible evidence of sales uplifts, to support the ongoing dialogue with the Retailers that we work with." Daniel G.
Sales Manager
Sales Manager
"RMI’s approach to providing us with solutions is really useful; the variety of options available helps us meet our own core objectives whilst demonstrating wider support for the channel." Grant M.
Account Director
Account Director
"RMI have offered us an ‘above and beyond’ service of campaign management and provided us with detailed post-campaign evaluations. The ground-breaking results have aided us in confidently booking future media, as we’ve gained great insight as to what works best for us as a brand …and what’s best for our shoppers." Renee F.
Shopper Marketing
Shopper Marketing
"I worked with the team at RMI to deliver test and learn campaigns for our confectionery brands using both in-store and online media. Having worked with a number of media planning agencies I’ve been consistently impressed with their knowledge of shopper marketing, insight behind their media offerings and delivery of service." Kenya P.
Shopper Activation Manager
Shopper Activation Manager
"RMI’s approach to our most recent activation was second to none. Communication throughout the process was outstanding and the report we received following the activity was excellent. It was great to have this reporting to share with the supplier." Winnie W.
Discount National Account Manager
Discount National Account Manager
"We enjoy a close working relationship with the team at RMI who give us confidence via their recommendations on what the most impactful marketing opportunities are for our brand. We’ve jointly executed a number of promotions over the past year, all of which have performed successfully." Kate H.
Retail Account Manager
Retail Account Manager
Retail Marketing International
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