Frequently Asked Questions
Who is Retail Marketing International (rmi)?
Retail Marketing International is the company behind the industry leading BASE™ software; the end-to-end technology platform powering shopper marketing activities worldwide. We serve over 270 UK FMCG manufacturers representing over 1300 brands, and 50 percent of the UK grocery retail market driving £18million+ in billings. Retail Marketing International was founded in 2002, is headquartered in London, United Kingdom.Find out more
What is BASE®?
BASE® is a cloud-based, end-to-end software platform. BASE® powers our suite of solutions, which are designed to optimise each stage of media planning process, empowering retailers, brands, and agencies to drive efficiency and maximise their ROI.Find out more
What is a Retail Media Centre?
A Retail Media Centre consists of us working with you to evaluate all your possible media channels and develop a sales strategy to unlock new, incremental revenue streams. The Retail Media Centre team sell, plan, activate, and evaluate all media channels using our end-to-end BASE™ software platform. The Retail Media Centre is designed to optimise each stage of media planning process, empowering retailers and brands to drive efficiency and maximise their ROI.
What are examples of in-store media channels?
In-store media channels consist of any or all assets within a retailer which include; shelf-talkers, promotional stands, radio, bus-stop pennants etc. We at Retail Marketing International assess all assets within a retailer to maximise the potential media channels that can be used to run successful in-store media campaigns
Why would a retailer want a Media Centre?
There are numerous benefits of running a Retail Media Centre which include; maximising supplier investment, measurable sales uplift, increase of customer footfall etc.
Why would a supplier want to be part of a Media Centre?
There are numerous benefits of suppliers partnering with Retail Media Centre which include; measurable sales uplift, ROI statistics for every in-store media campaign, increase of brand awareness, best-in-class NPD launches etc.
Where can Shopper Marketing Solution be used, specifically?
Shopper Marketing Solution can be used for all FMCG shopper marketing needs.
Our Shopper Marketing Solution is an end-to-end software solution with the ability for FMCGs to target, budget, plan, deliver, and evaluate shopper marketing campaigns.Find out more
What types of campaigns can Shopper Marketing Solution be used for?
BASE® Shopper Marketing Solution can be used for all FMCG shopper marketing needs.
We have the ability for FMCGs to target, budget, plan, deliver and evaluate shopper marketing campaigns.Find out more
How different is Shopper Marketing Solution from other campaign software?
Our Shopper Marketing Solution is an end-to-end software solution that allows you to target, budget, plan, deliver and evaluate your shopper marketing campaigns. With BASE® Shopper Marketing Solution you will receive the most cost effective solution on the market today for a fresh, granular at the retailer and brand-specific level shopper marketing solution.Find out more