Changing conversations in the world of retail

Retail Marketing International is the company behind the industry leading BASE® software; the end-to-end technology platform powering shopper marketing activities worldwide.

Our suite of solutions are designed to optimise each stage of media planning process, empowering retailers, brands, and agencies to drive efficiency and maximise their ROI.

Our achievements


Announced partnership with Retail Solutions Inc. (RSi), to deliver a sophisticated online solution for Shopper Marketers to optimise and systemise the planning, execution, and evaluation of their media investments.


Development of ongoing worldwide partnerships; e.g. GM, P&G, Staples, RSI, TPN, ASDA. I2c (Aimia), etc. Huge strides in software dev for manufacturers.


i2c signs up to BASE™ to power Sainsbury's Media Centre sales function & becomes business critical overnight


Executive Board appointed with EMI Option Scheme attracting a high calibre of personnel to grow the business on an international scale.


SPAR Media Centre launched successfully, using BASE™ to power & underpin the venture.


Partnership with Dentsu Aegis Media Group in North America results in our first $1m contract (with P&G), for their Top 15 US customers.


Launch of The Insights Store, a web portal offering insight into every transaction at the Co-operative. Capability possible to replicate for any retailer.


BASE™ wins The Grocer Gold award for Business Initiative of the Year with our work developing &launching


Need identified to develop a software system in-house to deal with increasing complexities of running multi-media, multi-retailer marketing activities (BASE™ was born).


Portfolio of sales opportunities rises to >30 media channels, coinciding with merger of United Co-operatives with The Co-operative Group (now >3,000 nationwide stores).


First client retained, The United Co-operative (400 stores in NW), with rights to sell air-time on their in-store radio media channel.