Why a Communications Hub?

Retailers work daily with trade promotion budgets. Brands also spend heavily on brand advertising and direct personal communications.

 

With a structured, systemic approach across all media channels, retailers can unlock portions of these other budgets by creating communication capabilities that are highly attractive to brand owners.

 

Commercialising media is a specialised activity complementary to, but very different from, managing retail and buying operations.

 

Outsourcing allows you to maintain focus on core activities while we create the conditions to deliver greater brand investment – driving retail sales.

What we do

 

We take all the media channels under a retailer’s control and package them up for branded suppliers.

 

We work with those companies to enable campaign activation that delivers the best ROI on their available funds. Working in close concert with retailer category teams, we aim to maximise retail sales whilst securing incremental revenue.

How we do it

 

We manage the sell, plan, deliver, review cycle through a combination of in-house expertise, selected partners and our proprietary software platform. We typically operate as an embedded, white-label operation, on a revenue-share model. Each communications hub operation is tailored to the requirements of our retail client

Who we do it for

 

We manage the retail media for 10+ UK retailers ranging from regional co-operatives to the big four.

Our campaign clients cover over 250 FMCG manufacturers representing 1000+ brands.