We commercialise retail media
Consumers decide on purchases in the last 5 yards and the last 5 seconds. Brands know they must engage in this moment.
We make that possible by commercialising physical and online media for retailers to create an insight-driven suite of options.
We link to key branding metrics such as reach and frequency and make that available for brand owners to invest, driving conversion for all parties.
Bringing the simple power of economics to every form of media for our retail clients transforms how it is treated – driving scale, cost reduction and impact – to drive stronger retail sales and an incremental revenue stream.
We manage the whole operation via an embedded, outsourced retailer communications hub.
rmi is built on the simple idea that shared technology and data can enable common understanding across retailers and brand owners within the rich complexity of retail media.